sweden

  • You live in the right place, right?

    Red double-decker London bus toy with an advert on the side
    No mincing of words

    France has the best wine in the world. Sweden has the best childcare in the world. Britain has the best television in the world. Brazil has the best football in the world. 

    We love to tell ourselves stories. I’ve been living in a new country now for two months, and it makes you realise just how much we’re encouraged to buy-in to the stories of a nation. 

    God’s own country

    All countries like to think they’re best – some more than others, perhaps. I do come from Great Britain, after all. Not just good, but Great. But wherever you are, a lot of effort is expended in making you sure you’re where you should be. 

    ‘British Meat’s got the lot!’

    That’s what it says on the side of a toy bus I’ve had since childhood. Now my son drives it around the carpet. It’s just one tiny, innocuous example of the recurring mantra that you’re in the right place. 

    That’s probably a good thing. The last thing we need is millions more dissatisfied subjects, clammering to cross borders. But for anyone who has placed a foot in another country, this refrain becomes a little exposed. 

    Is it really better here?

    Nationalist blasphemy, of course. Everything and everyone around you encourages you towards contentment with the way things are where you live. 

    Of course Britain has the best political system, the best drivers, the best beer – until, that is, you arrive somewhere where everyone tells you they have the best political system, the best drivers and the best beer. What then?

    A place called Sweden

    As a new arrival, Swedes have been keen to unveil their envied social system to me. They pay a lot of tax. They’re happy to, because they have the best social care in the world. That’s how it is. 

    But scratch a bit and their social care isn’t that different to British social care, yet you pay a lot more for it. But hush, don’t tell the Swedes. They’re content with living in the right place. 

    As for the British, they have the best political system in the world. But hush, don’t… oh. 

    If you want to cross a border, Is It Your Right To Migrate?


  • Hot dogs, with added Swedishness

    A Danish hot dog in a bun with pickles and sauce held in a woman's hand
    Korv, blimey! (Photo by Mark Solarski)

    In Sweden, a hot dog is not simply a hot dog. It must have mustard, ketchup, gurkajonäs (chopped pickles and mayo), prawn mayo, hell, even mashed potato. In short, it has cultural legitimacy

    In the UK, eating a hot dog is imbued with no cultural significance whatsoever. It’s cheap processed meat, pure and simple. It even looks and feels like Piglet from Winnie the Pooh. You’re a glutton and a piglet slayer. 

    But in Sweden, you can be sure that any stretch of forested highway will soon be interrupted by the neon light of a kiosk of hot dogs. They are a Swedish institution – just as fridge-cold Ginster’s pies are to Britons. 

    A good hot dog

    Being offered a hot dog in Sweden is a liberation. You aren’t simply eating a hot dog, you are having a ‘cultural experience’ – and as all good tourists know, cultural experiences cancel out calories. 

    It means that when you eat a hot dog in Sweden – which you call a korv, naturally – it has so much cultural legitimacy that it’s essentially zero air miles, carbon neutral, plant-based goodness. Amazing!

    The same goes for meatballs – that other mighty Swedish culinary edifice. It’s processed meat made happy for the Scandinavian socialist utopia. It has the same guilt-free X-factor that deep-fried fish has in Britain. 

    The icon halo

    This halo effect is fantastic, but we all know it’s ultimately a con. That’s why IKEA has taken to offering a veggie dog to its customers. It can’t get rid of the hot dog – that would cause a riot – but it can offer a clean alternative. 

    Swedes are super-hot on being super-environmentalists. They’re world famous. But hey, even zeitgeists need downtime with a hot dog every now and then.  

    Talking of how we eat, Fancy A Dinner Share?


  • Who doesn’t love a sauna?

    Saunas travel well

    I love saunas. I can remember when I first discovered the wood-fired version on a Swedish archipelago. The health-giving properties are obvious. It transforms your skin. You feel great – especially after the cold plunge. 

    But to the Anglo mind, it has always been an exotic, foreign kind of experience. For some reason, the sauna idea didn’t travel with the Vikings. That’s surprising, since it’s an idea that clearly spread far. 

    Everyone loves a sauna

    Of course, as soon as I’d discovered the Swedish sauna, I discovered it wasn’t the preserve of the Swedes. In fact, sauna isn’t even a Swedish word. It’s Finnish. Swedes call them bastu

    Russians have their banya. The Turks have their hammam. And then there are the amazing historical discoveries…

    I’m reading the Personal Memoirs of Ulysses S. Grant. (Why, you ask? That’s another story). In them, he relates his time in the Pacific North-West in 1852, when he rubbed shoulders with local native tribes. 

    This is what he has to say about a strange practice they used for curing illness:

    Something like a bake-oven was built, large enough to admit a man lying down. Bushes were stuck in the ground in two rows, about six feet long and some two or three feet apart; other bushes connected the rows at one end. The tops of the bushes were drawn together to interlace, and confined in that position; the whole was then plastered over with wet clay until every opening was filled. Just inside the open end of the oven the floor was scooped out so as to make a hole that would hold a bucket or two of water. These ovens were always built on the banks of a stream, a big spring, or pool of water. When a patient required a bath, a fire was built near the oven and a pile of stones put upon it. The cavity at the front was then filled with water. When the stones were sufficiently heated, the patient would draw himself into the oven; a blanket would be thrown over the open end, and hot stones put into the water until the patient could stand it no longer. He was then withdrawn from his steam bath and doused into the cold stream near by. 

    Just one more thing that came across the Bering Strait to the Americas long before the European discovery. 

    While we’re talking saunas, fancy a cold plunge? Read about The Baltic Cure For Fear


  • Swedes are Brits with good branding

    Blonde woman with large daisy flowers in her hair standing with back to camera against a flowery bush
    The darling buds of May, June, July… (Photo by Christian Widell)

    The Swedes have branding sown up. It’s like they ingest it from birth. Sweden just rings so true as an idea for the rest of the world. Happy, blonde people living fairly with each other and in harmony with nature – and no matter what the weather, doing everything well. 

    What’s so Swedish about a maypole? 

    Think Sweden. Think fish as a national dish. Think dancing around a pole in Midsummer. Think lagom – not too little, not too much. It all seems so quintessentially Swedish. But hang on…

    A British national fish dish? Fish’n’chips, anyone? Dancing around a pole. That’ll be why we call it a maypole. Brits may not have done it since before the Industrial Revolution, but we still call it a maypole. Lagom – not too little, not too much? Pure Presbyterian self-moderation. 

    Not only that, but listen to a Swedish – or indeed Danish – voiceover on TV, and you could be forgiven for thinking you’re listening to a very drunk Geordie. We’re practically national siblings. But boy, oh boy, Swedes have sold themselves so much better. 

    Maybe it’s that Industrial Revolution? Maybe it’s the Imperial twitch? Maybe Britain’s problem is that there are just too many strands to pick? A good brand needs focus, a single narrative. Is it Cool Britannia? Is it Brexit Britain? Is it Global Britain? Form an orderly queue…


  • Stockholm’s integration problem

    Stockholm streets
    Even your favourite cities have their blind spots (Photo by Tanja Heffner on Unsplash)

    I love Stockholm. I’ve lived there, worked there and been charmed since my first visit by a lifestyle that seemed to me the world’s best-kept secret. Why, oh why, did no one ever tell me about this place?

    We always see the weaknesses in the things we love. Places we’ve never been can be mocked with cliché, but a place known is revealed, and it came as no surprise when I read Monocle’s Annual Quality of Life survey this month — in which Stockholm always appears — and it sounded a note of caution.

    Among the 25 cities selected for the best quality of life on the planet, Stockholm came in a respectable 11th, with the caveat that:

    “segregation remains a serious issue that no one seems to have a solution for”.

    I lived there way back in 2001, in that distant pre-9/11 world, yet in my short time among Swedes in the city, I was struck by the integration problem. I was also confused. How could a country world-renowned for its liberalism and equality have such difficulties with the migrants in its midst?

    I lived among affluent, liberal, young Swedes. Their instincts were impeccable. They were warm, open-minded and thoroughly right-on. But they had a blind spot: Islam. They were tolerant of anything but that, by the simple logic that it appeared to them to be intolerant and oppressive.

    By an ironic twist of fate, the vast majority of migrants to Sweden at the time were from Muslim countries in the Middle East and South Asia. There is a suburb in Stockholm called Rinkeby and its name was a byword for the undesirable, the unwanted and the best avoided.

    It revealed a wider issue that perhaps permeates the relatively small and cohesive populations of Scandinavia generally — that if you weren’t ‘white’ or ‘native’ or ‘Swedish’ Swedish (whatever you want to call it), you could never be truly Swedish.

    This was true for me, of course, as an Englishman, yet I was aware that I was already more integrated (as a white European) than many non-white Swedes who had lived there much longer than me. It is sad to see that it is still being flagged as a serious issue in 2018.

    Disclaimer: Living in Brexit Britain, as I now do, this perspective is not offered from the comfort of superiority. I know Britain even better than I know Sweden, and as a result, know its weaknesses even more deeply.